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Companies are evolving from their reactive states, and moving toward more pro-active approaches. Social media has begun to play a key role in how companies shape their corporate social responsibility policies & present themselves as good corporate citizen
Since consumers, NGOs and employees actively use social media, the digital revolution presents a golden opportunity for any company hoping to engage with stakeholders on sustainability issues.
Effective use of social networking can make all the difference in effectively communicating sustainability efforts while positively impacting image and brand.
